Dear Fashion Lovers: 5 Secrets The Retailers Didn't Tell You

We might love fashion and shopping for new, on trend looks, but do you we know everything about what we’re putting on your backs? Like, where do our clothes actually come from, who made it and under which conditions?

There are a lot of uncomfortable truths that are constantly swept under the rug, and as responsible, educated consumers it's time we face them head on.

1. The pricier, the better?

Most of us believe that the more expensive something is, the better the quality, but that is not always the case. According to NPR there are actually some fashion brands that’ve figured out how to create beautiful, good quality clothing that is more valuable and lasts longer than some expensive clothing items.

2. Where our clothes come from

There’s a lot to consider when shopping for new clothing items. We look at the cut, the brand, the quality and the cost but do we ever stop to think who makes the items we wear?

“The True Cost” is an eye-opening documentary that taught us a lot about the working conditions of factory workers all over the world. And it's not a pretty picture. Many workers are exposed to dangerous, inhumane, unhealthy working conditions every day.

Following the tragedy (that few of us ever heard about) on April 24th 2013, when 1,134 clothing factory workers were killed and over 2,500 were injured when the Rana Plaza complex collapsed in Dhaka, Bangladesh, the Fashion Revolution was born.

Organisations like FashRevSA forms part of an international team representing 83 countries from all around the world who make the fashion industry work. Raising awareness of the fashion industry’s most pressing issues and celebrating those who are on a journey to create a more ethical and sustainable future for fashion.

3. A “sale” is not really a sale

Look, everyone loves a discount, but did you know that most of the items that go on sale are usually unsellable items? has confirmed that big clothing brands such as J. Crew take lower quality clothing items and sell them as “sale items”. These items are often the product of big brands that make deals with designers to put designer labels on cheap clothing. So consider this next time you rush for that designer label sale.

4. Clothing is not made to last

Fast-fashion giants are constantly introducing new trends and they are only concerned with pushing new clothes and convincing consumers to buy these new trends as fast as possible.

Most clothes (including designer labels) are made of cheap material that cannot be repaired or recycled. According to recycling an average American throws away over 1160.00 per year due to the quality of the garments.

Elizabeth Cline , author of Overdressed says that some fashion retailers produce hundreds of millions of pieces of clothing per year and they put a small markup on the clothes and earn their profit out of selling an ocean of clothing.

5. Most clothes contain hazardous chemicals

According to some popular fashion houses are still selling fashion items that are lead-contaminated above the legal amount, even though they have signed a settlement agreeing to limit the use of heavy metals in their products. Exposure to lead can cause infertility in women which can lead to an increased rate of high blood pressure, heart attacks and strokes. It can also harm both mother and fetus if you are exposed to it during pregnancy.

#A girl has to take a lot into consideration when shopping.